September 13, 2010

BLEU

Story

Eleven years after Allure pour Homme, Chanel proposes Bleu, a fresh, masculine composition blending aromatic notes, citrus and woody barks. A reflection of elegance and freedom, Bleu is a fragrance that makes men want to â€˜go off to conquer the worldâ€™. Directed by Martin Scorsese, the ad features actor Gaspard Ulliel going off to conquer the heart of a woman he wants to surprise in the heart of New York City. Because at Chanel, the house explains, â€˜everything is inscribed and described in freedomâ€™. Sleek and streamlined, with a very Chanel spirit, the Bleu bottle is a dark, almost black shade of blue.

Description

This fresh, woody aromatic scent opens with a sparkling note of citrus jazzed up with pink pepper and peppermint. A warm note emanates from the heart, thanks to cedar paired with vetiver and a floral hint of jasmine. Ginger comes to reinforce the slight bitterness of grapefruit. In the trail, woody waves of sandalwood twine with patchouli and frankincense. Perfumer: Jacques Polge.

Range

Eau de Toilette 1.7 and 3.4 oz.; After-Shave Lotion 3.4 oz.; Deodorant 3.4 oz.

Bottle

The square glass bottle is garbed in a deep, almost black shade of navy blue. Elegantly understated, the bottle is graced with a round, black, magnetic cabochon. A spare, silvery typeface graces the front of the bottle.

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